Complete the Man
The task was to develop a leave-behind piece to help the Perry Ellis Footwear team grab the attention of buyers from exclusive department stores such as Bloomingdale’s, Macy’s, Saks and Parisian. Designed and created by Jeff Porter, this unique leave-behind mini catalog features all of the footwear in the new Perry Ellis line. The pages of the booklet are french folded and bound with dress shoe laces. Jeff also art directed the photo shoot of the new shoe lineup and incorporated existing fashion photography provided by Perry Ellis. CREDITS: Creative Director and Copywriter: Nelson Eddy; Art Director and Designer: Jeff Porter; Photography: Perry Ellis Stock; Photographer: Rutherford Studios; Agency: DVL. Gold ADDY® Award, Nashville Advertising Federation Gold ADDY® Award, American Advertising Federation Regional Division
