Out of the Way Places

The task was to develop a calendar exclusively for the members of the Tennessee Squires Association. The Squires Association was created in 1956 to foster and grow brand loyalty at a time when Jack Daniel’s whiskey was experiencing a severe shortage and proved extremely difficult to find. This calendar is created each year and sent to each Tennessee Squire worldwide to reinforce the Jack Daniel’s brand values and to extend the ongoing dialog with this very important consumer group. CREDITS: Creative Director and Copywriter: Nelson Eddy; Art Director and Designer: Jeff Porter; Photographer: Mark Tucker; Prop Stylist: Jeff Porter; Agency: DVL. Gold ADDY® Award, Nashville Advertising Federation